Blog

I am a big believer in always having your finger on the pulse, knowing what is going on in your industry, what’s shifting and what isn’t. So I decided to attend the Gartner IT Infrastructure, Operations & Cloud Strategies Su...

A little while ago A3 Communications commissioned a survey of 100 UK IT decision makers from organisations with a minimum of 1,000 staff, around the much-discussed topic of GDPR. The results of this study became part of the agenda of our second event...

Knowledge is power. Alas I tend to find that good surveys, as in those that cover a subject you find relevant, with recent figures, and that unveil interesting information, are few and far between. So with quite a few contacts having moved to differe...

Over the past few months I had the opportunity to talk to quite a few PR peers from the IT industry at various trade shows and conferences. And this has brought me to draw up a wish list and, given the time of year, I thought I could write to Santa a...

PR agency also retains role of comms agency for leading Frankfurt-based event for 11th year running


London, UK, 1st June 2015 - A3 Communications, the leading PR, AR and social media agency for organizations in the storage, virtuali...

Today news can travel around the world in the time it takes you to type fewer than 140 characters and some news outlets have openly said that they will publish information before it’s supposed to be shared with the public, if they so choose, in ord...

I regularly talk to prospects who are keen to land onto the radars of the influencers based here in the Old Continent. Inevitably they want guidance or at least reassurance as to when they should take the leap. They have appointed a country manager i...

It’s been frantic but exciting and now it’s over. The first in the A3 Communications ‘IT Question Time’ series of roundtables has been a success and we are already discussing possible topics for our second one.

The pilot for ‘IT Que...

PR agency discusses pros and cons of IP Expo, Powering the Cloud and VMworld Europe

A3 Communications, the leading storage and virtualization PR agency, today released its historical review of the main three events for the data storage industr...

(above: part of the A3 Communications UK team on our day out this summer) PR agency launches virtualization practice to reflect technology trends A3 Communications, the leading storage and virtualization PR agency, is celebrating its tenth ...

As I write this it seems incredible that it was ten years ago that I finally set up A3 Communications, after so many people in the industry had been encouraging me to finally turn my passion for data storage PR into a business. Over the past ten ...