If there is one tool in the PR arsenal that we are big fans of at A3 Communications it is independent product and services reviews. Look at the success of feedback sites like Tripadvisor people want to hear from parties who have tried what’s on off...
One of my bugbears as a PR professional is the lack of strong case studies or customer win releases. Normally when a new client comes on board, for the first six months we generate a regular flow of new win releases and case studies. But then the cre...
